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We work with select clients actively revolutionizing healthcare.
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The story behind our firm
Elewana means harmony. The word comes from the magical continent of Africa, where our Founder enjoyed a life altering experience. An immense recognition that we are all in this together - “ubuntu” - a masai phrase meaning “I am because you are, and you are because I am”. The beauty and gratitude of working together with passionate talented individuals. A work life of joy and adventure; operating in harmony - that is Elewana.
Partnering with transformative innovators of tomorrow
Elewana Advisory is focused on working with select organizations to develop transformative digital solutions that revolutionize healthcare.
Jennifer MacGregor
A visionary and strategic thinker
Jennifer is a visionary, a strategic thinker, a driven operator and an exceptional authentic leader. She excels working at the intersection of healthcare, medicine, technology and research - the center of complexity.
Prior to starting Elewana Advisory, Jennifer was the Chief Artificial Intelligence Officer, Chief Digital Transformation Officer and Vice President of Enterprise Technology at Fraser Health Authority. Fraser Health a large healthcare provider with 48,000 employees, 13 acute care campuses, 81 community sites and thousands of home health clients. In her role, Jennifer was responsible for digital health, information technology, virtual health, advanced analytics, data science, artificial intelligence, digital service design and innovation.
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Leading radical digital transformation
Healthcare is running out of time. Costs are skyrocketing. Workforces are burning out. Patients are demanding better, faster, more personalized care and the industry is reliant on inflexible legacy technology that drives greater inefficiencies. The gap between innovation and execution is widening—and the organizations that hesitate now won’t survive what’s coming next. The reality? Disruption isn’t on the horizon—it’s already here. Tech giants, startups, and non-traditional players are moving in, redefining healthcare on their terms. Legacy organizations that cling to slow, incremental change will be left behind, outpaced, and obsolete. Elewana Advisory was built for those who refuse to let that happen. Founded by Jennifer MacGregor, a relentless force in digital transformation, Elewana turns bold vision into execution, fast. Jennifer doesn’t only strategize—she delivers. Her ability to cut through complexity, dismantle barriers, and drive massive change at speed has made her name a verb in the industry. To “MacGregor-it” means to take the impossible, crush every obstacle, and make it happen—now. This isn’t for the cautious. It’s for those who are ready to lead, not follow….even (and especially) if you’re not sure how, or where to start. The ones willing to break free from outdated models, challenge conventional thinking, and build the future of healthcare before someone else does it for them. Elewana Advisory exists to do what others won’t: accelerate transformation, create and leverage your organization’s unique capabilities, and ensure that you’re the disruptor—not the disrupted. Because in healthcare, waiting isn’t only risky. It’s fatal. Are you ready to lead? Then let’s get to work.
An accomplished advisor
Jennifer was an Advisor with the World Economic Forum (WEF) Strategic Advisory for AI in Health, a member of the WEF Digital Transformation in Healthcare Community, a published Tedx speaker, a Keynote speaker and podcast guest.
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25+ years experience
With a unique combination of public and private sector experience and success, Jennifer has lived and worked globally supporting teams in North America, Europe, India, Israel, and Asia-Pacific. Before joining Fraser Health, Jennifer was with Altera Digital Health (previously Allscripts Healthcare Solutions), where she was the Executive Vice President of Global Solutions Management. In this role, Jennifer provided strategic leadership for the development of next-generation digital health solutions. She is a seasoned guide through acquisitions, business integrations, partnerships, executive team pivots and change, and company transformations. Her breadth of experience has spanned consulting, implementation, professional services, sales, technology strategy, sales operations, and solutions management. Jennifer is an exceptional coach and senior executive with a proven track record achieving stellar results given challenging and complex circumstances. Jennifer has a Master of Business Administration and Bachelor of Science in Biological Sciences from the University of Calgary.
The Elewana Team
Dr. Ali Abdalvand
Dr. Ali Abdalvand is the Principal and Chief Medical Officer at Elewana Advisory, where he helps visionary organizations reimagine healthcare and accelerate transformation with clarity, courage, and impact.
An emergency physician with formal training in leadership (UBC-MGB-Harvard leadership fellowship), Dr. Abdalvand brings a rare blend of frontline clinical experience and high-level strategic expertise. He has served as a department head in emergency medicine, driving operational change and innovation across complex health systems. Beyond his clinical leadership, he is an academic physician at the University of British Columbia and Simon Fraser University, where he serves as Clinical Associate Professor, researcher, and mentor to the next generation of healthcare providers. He also teaches globally as faculty and course director at the International Emergency Department Leadership Institute (IEDLI).
Dr. Abdalvand’s expertise spans operational leadership, health data and analytics, AI strategy, and high-level partnership building. His work has included forging strategic collaborations between large health systems and major technology leaders demonstrating his ability to bridge the worlds of medicine, technology, and industry to deliver large-scale impact.
At the core of his leadership philosophy is the simple but powerful ethos of the servant leader: lead with kindness, augment human capability, and strive to make the largest possible impact.
Adrea Peters
Adrea Peters is a seasoned healthcare information systems leader with more than 30 years of experience spanning product strategy, enterprise optimization, and executive consulting. Known for her sharp insight, operational rigor, and warm, straight-talking style, Adrea has been a catalyst for transformation across major health systems and technology companies.
She currently serves as Chief Project Officer (Consultant) for Fraser Health Authority’s Advance Program, where she oversees the implementation of Meditech Expanse to optimize patient care and the provider experience. Previously, she held high-impact roles with the University of California, Irvine—most recently as Strategic Advisor to the CIO and Lead Solution Architect—where she drove enterprise-wide process design, best practice IS initiatives, and multimillion-dollar optimization programs across clinical and revenue operations.
Earlier in her career, Adrea directed enterprise digital strategies as Director of Information Services for Covenant Health, led complex Epic testing and workflow design at Fletcher Allen Health Care, and guided system-wide Eclipsys implementations at Community Hospital of the Monterey Peninsula. She also spent nearly a decade at McKesson Corporation, where she advanced from alpha/beta project manager to strategist and product manager, accountable for clinical product lines, P&L, and client physician engagement. Her early work began at Microsoft, where she supported the landmark launch of Windows 3.0, followed by CliniCom, where she created marketing materials and sales tools for new clinical software products. These experiences ignited her lifelong passion for making complex technologies accessible and impactful.Through her consulting firm, ALP Consulting, Adrea has designed and executed system-wide digital and operational strategies for institutions such as University of California, Irvine, Montage Health, University of Vermont Medical Center, and Centura Health, earning recognition for her ability to align leadership vision with ground-level execution.
Adrea holds a Bachelor of Science in Journalism and Mass Communication (News-Editorial and Public Relations) from the University of Colorado Boulder, where she graduated valedictorian, and a Master of Arts in Writing from Seton Hill University. Beyond her healthcare career, she is also an award-winning author and motivational speaker, delivering keynotes and talks across the healthcare, technology, and publishing industries.
Terry Gates
With over two decades of progressive leadership in healthcare IT, cloud transformation, operational leadership, and enterprise technology strategy, Terry is a visionary executive with a proven track record of building high-performing teams, developing innovative solutions, and driving digital transformation across global organizations.
A trusted advisor to the C-suite and a key strategist in pre- and post-sales consultation, Terry is recognized for deep expertise in Microsoft Azure, public cloud solutions, data center strategy, compliance frameworks (HIPAA, GDPR, PIPEDA, PDPA), and operational efficiency.
Terry has held senior leadership roles at Peak10/ViaWest, AxisPoint Health, and iMDSoft, where they pioneered cloud-first strategies, transformed global IT and support infrastructures, and launched SaaS-based healthcare products supporting multi-million dollar revenue streams.
As Interim CIO at AxisPoint Health, Terry led a full divestiture and technology overhaul, including the successful deployment of an Azure-based SaaS platform and a fully cloud-native enterprise IT stack. As CIO of iMDSoft, Terry drove a global SaaS transformation, reorganized multinational tech teams, and championed modern DevOps practices to accelerate delivery and improve regulatory compliance across four continents. In earlier executive roles—including CIO of The Reed Group, Centerstone Technologies, and Senior VP at McKesson—Terry consistently delivered results by realigning technology with business priorities, improving product quality and client satisfaction, and launching scalable solutions that fueled growth and innovation. At McKesson, they led major quality and architecture turnarounds that significantly boosted client satisfaction (KLAS ratings) and generated millions in new revenue streams through innovative clinical applications.
Terry brings a rare blend of technical depth, operational management, strategic thinking, and business acumen—making him a trusted partner for organizations innovating on transformative technology to ignite digital transformation across the healthcare experience.
The values that drive everything we do
Authenticity
Courage
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